While trying to write for this blog, I came across many familiar commercials from the past; whether they're from the Super Bowls or simply everyday television. Over the years, I feel as though companies have began to loose sight of what they are actually trying to sell. Some companies actually present and focus on their product, while others use their goods as little as possible in the advertisement. For example, the majority of the older Swiffer commercials simply show a mess being picked up of the floor by a Swiffer. In the most recent commercials, they follow a mop that was replaced by a Swiffer and thrown out of the household. The mop makes a different attempt in each of their new commercials to get back in use. They are showing that a Swiffer is better and through their examples, they give the Swiffer a large portion of the show time on the screen. Their quote is that "you will never have to go back to your old mop or broom again." One well-known Carl's Jr. commercial of the past, is Paris Hilton washing a Bently. After getting covered in soap and squirting herself with the hose, she finally takes a bite of a Carl's Jr. burger. Nearly two seconds of seeing the burger she is back to washing the car and herself off. This commercial fulfills the role of appealing to sex, mainly for men. I do not think that this commercial was intended to show girls that eating burgers will make you skinny or clean your car, but the sheer sex appeal of Paris Hilton is directed towards men. Carl’s Jr. has also made similar a similar commercial starring Jessica Simpson. She is dressed as Daisy Duke, from her role in the film Dukes of Hazard. She as well, washes her car, takes a bite of a hamburger, and just does a good job of looking good. This commercial, among the majority of others, helps prove that sex is among the top sellers in America. It makes me wonder whether or not Carl’s Jr. is still in business because of their seductive commercials.
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I remember this commercial while watching the Laker games on t.v. Although the commercial isn't quite focusing on the burger, it does attract on audience. Paris Hilton is sexy, and sex does attract a large audience. Advertisement is based on sex and what attracts a certain audience rather than focusing on the actual product. The burger looks very tasty and to top it off, you have a hot girl eating it. It shows that a hot skinny girl can also keep up with the men that are capable of eating this burger. She makes the burger look better than what it really tastes.
ReplyDeleteAs opposed to many, many other male opinions I feel that Paris Hilton is not a sex symbol just a sex toy. She sets a horrible example to young females all over the world by degrading herself with such debauchery as in this commercial. From sex tapes to sex commercials what is next from this classy two bit stripper? I really wish I believed everything I just said, but like most men I am entranced by the wet, slippery curves of this blonde bombshell. Not only does it successfully make me watch the advertisement in its entirety, the ad forces my eyes to be glued into what is actually being sold. Not only is the burger tasty, but Paris is mouthwatering as well. Although Paris and food is an oxymoron in my opinion, the way the ad is presented forces the viewer to feel the want and need to bite into Par…the burger. If you are not a meat eater there are still plenty of buns in this advertisement so keep watching.
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